Are we more trusted than Facebook?

April 25, 2018 1

Are we more trusted than Facebook to protect personal data? In light of the recent Facebook / Cambridge Analytica scandal, we believe this is an important question for the market research sector to ask ourselves. […]

Five Steps to Maximizing Cl’s Impact

February 14, 2018 0

At most companies, CI and business functions agree on the financial and strategic opportunity to strengthen CI capabilities, transforming insights into business actions. They also largely agree on the opportunity for CI to support business decisions on an ongoing basis […]

ROI of Insights: The View From the Hot Seat

January 31, 2018 0

I’ve never been a fan of the age old metric of dollars of research spend per person ($/FTE). It has always harkened for me memories of Operations Management and how we assessed the efficiency of a […]

You Don’t Just Measure Business Impact, You Build It

January 17, 2018 0

When Boston Consulting Group (BCG) first studied the management of consumer insights in major corporations in 2009, they developed a four-stage taxonomy to describe the developmental stage of an insights department. Stage 1 represented departments that were either “traditional” or […]

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