You Don’t Just Measure Business Impact, You Build It

January 17, 2018 0

When Boston Consulting Group (BCG) first studied the management of consumer insights in major corporations in 2009, they developed a four-stage taxonomy to describe the developmental stage of an insights department. Stage 1 represented departments that were either “traditional” or […]

Can you feel the heat?

November 20, 2017 0

Whilst this image may not represent the day-to-day reality of your working life in the research sector, I want to use it to symbolise the danger our sector is facing today in order to provoke […]

GRBN launches new handbook: ENGAGE

November 7, 2017 0

According to research[1] conducted by GRBN in 2016, as many as 7 in 10 participants had had a poor experience taking surveys. Andrew Cannon, GRBN’s Executive Director, who led the creation of the handbook, noted: “Whilst research […]