Research News Live

Welcome to the post truth polling age

September 17, 2019 0

GRBN News: 16 September 2019: In 2018 Mexico celebrated the largest election in its history, and collaterally entered the territory of the “post-true” surveys, that is, the creation and use of survey data that are […]

Are we more trusted than Facebook?

April 25, 2018 1

Are we more trusted than Facebook to protect personal data? In light of the recent Facebook / Cambridge Analytica scandal, we believe this is an important question for the market research sector to ask ourselves. […]

Five Steps to Maximizing Cl’s Impact

February 14, 2018 0

At most companies, CI and business functions agree on the financial and strategic opportunity to strengthen CI capabilities, transforming insights into business actions. They also largely agree on the opportunity for CI to support business decisions on an ongoing basis […]

ROI of Insights: The View From the Hot Seat

January 31, 2018 0

I’ve never been a fan of the age old metric of dollars of research spend per person ($/FTE). It has always harkened for me memories of Operations Management and how we assessed the efficiency of a […]

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