April 9, 2019 Global insight and consumer collaboration agency and Australian research innovator InSites Consulting today announced the acquisition of Paris-based creative crowdsourcing leader eÿeka. With a network of +400,000 creatives across 164 countries, creative […]
Animal health and agriculture researcher Kynetec has acquired Neil Clark & Associates, an Australian provider of agribusiness data and business intelligence. Terms of the deal have not been disclosed. Launched 32 years ago by Neil […]
March 29 2019 Canadian MR body the MRIA is to reopen in April, just eight months after declaring bankruptcy. New MR industry association CRIC warns that the relaunch will result in confusion – both in […]
March 28 2019 Dynata has released the first edition of a Global Trends Report, which benchmarks the environmental, societal and psychological attitudes that impact people’s participation in research. The firm, which was known until recently […]
March 28 2019 In China, Nielsen and eCommerce giant JD have signed a data-sharing agreement, and launched a big data product called Online Pricing Optimizer (OPO), to help brands evaluate their pricing on the JD […]
March 22 2019 In Australia, Nielsen has partnered with geospatial expert RDA Research to launch a solution called GeoCMV Explorer, which promises to help clients create stronger responses to advertising briefs based on rich audience […]
In the UK, the Market Research Society (MRS) has partnered with Kantar to launch a report which explains how ‘Intelligence Capital’ can drive business growth. Authored by Kantar’s Julie Kollman and Andrew Curry, the report […]
German association launches test phase to promote research transparency within the sector. The ADM seeks to make market, opinion and social research projects more comparable. Therefore, the association’s general assembly approved the roll-out of a […]
March 18 2019 Kantar is dispensing with brands including TNS, Millward Brown, Lightspeed, Worldpanel and IMRB, and from 2nd April will deliver ‘all services and offerings under the Kantar brand name’. More recent creations Kantar […]
March 14 2019 WPP media agency network Mindshare has launched an audience-first tool called DX, which applies user experience principles to uncover subtle decision-making behaviour. Mindshare says the launch is in response to emerging changes […]
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