Research News Live

A marriage of convenience

April 1, 2020 0

Research pathways merge as evolution meets evolution, writes Jason Mallia. Until now, much of the debate about the disciplines of market research and customer experience has focused on their differences. An element of snobbery about […]

CX must stop commoditising the customer

March 24, 2020 0

Customer Experience measurement needs to move beyond pain point removal to emotional delight, argues House of Brand CEO Peter Drinkwater. In an era where customer experience and marketing need to increasingly work together, and amid […]

The halo effect understanding biases in CX

March 11, 2020 0

Efforts to bring together transnational data with both strategic CX data and other sources of information can be particularly fruitful, writes Dr Violet Lazarevic in an opinion piece. Customer experience or CX is a major […]

Why deep awareness is vital to UX success

March 4, 2020 0

A famous quote by designer Robert Fabricant is precisely where we need to begin: ‘Behaviour is the medium of design.’ Design can only be effective if we listen to what our users are trying to […]

Initial VOZ insights releases top line findings

February 28, 2020 0

MEDIA RELEASE: 27 February 2020: Initial insights from Virtual Australia (‘VOZ’) – the foundation of Australia’s new Total TV reporting standard – confirm that to fully evaluate the performance of television content, it’s essential to […]

The rise of buy now, pay later services in Australia

February 24, 2020 0

Recent Nielsen research shows that buy now, pay later platforms have mass appeal among Australian consumers and retailers.   Card or cash? Not anymore. ‘Buy now, pay later’ options have been rapidly embraced by Australians since 2015—completely […]

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