MEDIA RELEASE: August 31 2021: IAB Australia has appointed Ipsos as the industry’s exclusive and preferred supplier for the planning, buying, and reporting of digital audience measurement data in Australia. The appointment is for a […]
MEDIA RELEASE: July 19 2021: Advertisers looked for ways to stay top of mind with consumers as people retreated to their screens and devices while spending more time at home in 2020. The 20th edition […]
MEDIA RELEASE: March 25 2021: A year on from our first national COVID-19 lockdown, resilient Australians are more positive about the future. Kantar Australia’s latest consumer sentiment survey finds overall pandemic concern dropped to 47% […]
MEDIA RELEASE: February 25 2021: The latest insights from Virtual Australia (‘VOZ’) – the foundation of Australia’s forthcoming Total TV reporting standard – confirm that television is now an everywhere, multi-device medium. That means advertisers […]
Nielsen was recognized with a 2020 Emmy® Award, for technology and engineering for their system to measure video performance and demographics across multiple platforms. ” For many in the media industry, winning an Emmy® Award […]
Kantar has announced its migration to Ads Data Hub, Google’s cloud-based solution that enables customised analysis of YouTube ad campaigns while protecting user privacy. Kantar’s Project Moonshot is the advertising industry’s most advanced independent platform […]
MEDIA RELEASE: 17 November 2020:Kantar Australia today launches Media+BOSS (Brand Optimising Simulator Software) – an innovative and unique new software platform for brands and media agencies to simulate media campaigns across channels and forecast the expected […]
MEDIA RELEASE: 15 October 2020: Data released today by Nielsen revealed that Australians collectively spent close to 39 million hours reading Current Events and Global News (CEGN) content online during September 2020 – an uplift […]
MEDIA RELEASE: 10 September 2020: OzTAM today introduces connected TV (CTV) co-viewing* data to its Video Player Measurement (VPM) Report. This enhancement evolves the VPM service from a 1:1 people-to-device measure for broadcaster video on […]
MEDIA RELEASE: 12 November 2019: OzTAM today announced two new appointments and the broadening of two internal positions as its service continues to expand. Alan Heng takes on the newly-created role of Technical Services Manager to support the development and […]
@Copyright 2020 The Research Society