MEDIA RELEASE: February 25 2021: The latest insights from Virtual Australia (‘VOZ’) – the foundation of Australia’s forthcoming Total TV reporting standard – confirm that television is now an everywhere, multi-device medium. That means advertisers […]
Nielsen was recognized with a 2020 Emmy® Award, for technology and engineering for their system to measure video performance and demographics across multiple platforms. ” For many in the media industry, winning an Emmy® Award […]
Kantar has announced its migration to Ads Data Hub, Google’s cloud-based solution that enables customised analysis of YouTube ad campaigns while protecting user privacy. Kantar’s Project Moonshot is the advertising industry’s most advanced independent platform […]
MEDIA RELEASE: 17 November 2020:Kantar Australia today launches Media+BOSS (Brand Optimising Simulator Software) – an innovative and unique new software platform for brands and media agencies to simulate media campaigns across channels and forecast the expected […]
MEDIA RELEASE: 15 October 2020: Data released today by Nielsen revealed that Australians collectively spent close to 39 million hours reading Current Events and Global News (CEGN) content online during September 2020 – an uplift […]
MEDIA RELEASE: 10 September 2020: OzTAM today introduces connected TV (CTV) co-viewing* data to its Video Player Measurement (VPM) Report. This enhancement evolves the VPM service from a 1:1 people-to-device measure for broadcaster video on […]
MEDIA RELEASE: 12 November 2019: OzTAM today announced two new appointments and the broadening of two internal positions as its service continues to expand. Alan Heng takes on the newly-created role of Technical Services Manager to support the development and […]
MEDIA RELEASE: 11 November 2019: Today, Nielsen released October 2019 Digital Content Ratings tagged data. The latest insights on how Australians are accessing their digital news content revealed that audience consumption via computer devices has […]
7 November 2019: The Daily Research News Online site, MrWeb, reports, that – “Nielsen has completed its strategic review, and announced plans to spin off its Global Connect business (similar, but not identical to the former […]
MEDIA RELEASE: 30 October 2019: Ipsos and the BBC have demonstrated the success of cross platform media measurement and pioneered the concept of passive measurement of broadcast media with the launch of the BBC Compass […]
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