MEDIA RELEASE: May 2 2022: New research by global data and insights company,Pureprofile Limited (ASX: PPL) for it’s Pure.amplify advertising arm has revealed that the majority of Australian streaming service users (88%) would expect compensation […]
MEDIA RELEASE: November 17 2021: Kantar today releases its global Media Trends and Predictions 2022 report with a definitive view of five key post-pandemic media shifts that will influence the Australian (and indeed global) media […]
MEDIA RELEASE: November 15 2021: Australia’s Greatest Showman Hugh Jackman has been rated our most popular celebrity according to a new survey asking almost 2500 participants about their opinions of more than 100 of the […]
MEDIA RELEASE: August 31 2021: IAB Australia has appointed Ipsos as the industry’s exclusive and preferred supplier for the planning, buying, and reporting of digital audience measurement data in Australia. The appointment is for a […]
MEDIA RELEASE: July 19 2021: Advertisers looked for ways to stay top of mind with consumers as people retreated to their screens and devices while spending more time at home in 2020. The 20th edition […]
MEDIA RELEASE: March 25 2021: A year on from our first national COVID-19 lockdown, resilient Australians are more positive about the future. Kantar Australia’s latest consumer sentiment survey finds overall pandemic concern dropped to 47% […]
MEDIA RELEASE: February 25 2021: The latest insights from Virtual Australia (‘VOZ’) – the foundation of Australia’s forthcoming Total TV reporting standard – confirm that television is now an everywhere, multi-device medium. That means advertisers […]
Nielsen was recognized with a 2020 Emmy® Award, for technology and engineering for their system to measure video performance and demographics across multiple platforms. ” For many in the media industry, winning an Emmy® Award […]
Kantar has announced its migration to Ads Data Hub, Google’s cloud-based solution that enables customised analysis of YouTube ad campaigns while protecting user privacy. Kantar’s Project Moonshot is the advertising industry’s most advanced independent platform […]
MEDIA RELEASE: 17 November 2020:Kantar Australia today launches Media+BOSS (Brand Optimising Simulator Software) – an innovative and unique new software platform for brands and media agencies to simulate media campaigns across channels and forecast the expected […]
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