The question what ‘new’ market research methodology will provide the most meaningful insights according to insiders?’ has a surprising answer. It is not sexy new tools like neuro measurement or facial coding, but the answer […]
Here’s an interesting question from we received from a client: “How many moms of girls under 18 are there in the US?” A few commas in the sentence might have helped us work out exactly what […]
The last time I went on a short cruise the service was very good, and you couldn’t help but notice how hard the staff was working. But – just in case you didn’t – they […]
Companies nowadays have unlimited access to an ever-increasing amount of data sources, making it easier and faster for managers to base their business decisions on facts. However, this vast array of available data also poses […]
I logged onto a public wi-fi network recently and thought ‘this is handy, I can do some work without using my data’. Little did I know there are significant cyber security risks associated with using insecure […]
There has been much discussion on the need to make surveys mobile-friendly in the market research industry. Multiple sources report more online usage via mobile than through a laptop/desktop. A 2016 report from “Think with Google” shows […]
I used to have a boss in the market research business who would ask, “How do you get interesting insights?” To which he’d provide the answer “Ask interesting questions!” One way to guarantee interesting questions […]
Does VR help MR, or is it the other way around? Virtual Reality (VR) is becoming more and more prevalent. We see it being sold in TV commercials and used on amusement park rides. If you […]
According to a recent GRBN study, conducted as part of their “Building Public Trust Charter,” only 10% of recent online survey takers have high trust in the Market Research industry. Equally concerning is that 70% say […]
Market research requires increasingly precise sample matches with an expectation of quality and uniqueness for any given study. How do you manage sample to account for accessibility of different populations, while factoring the inherent lack […]
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