The Importance of Mobile Recruitment for Online Sampling

October 9, 2017 0

There has been much discussion on the need to make surveys mobile-friendly in the market research industry.  Multiple sources report more online usage via mobile than through a laptop/desktop.  A 2016 report from “Think with Google” shows […]

How to connect in a disconnected world

August 30, 2017 0

I know what you’re thinking…what do you mean, a “disconnected world?” Many would argue that we are more connected than ever before!  My counter argument would be yes, we are more connected, but only behind a […]

Should We Have Confidence in NPS®?

August 9, 2017 0

Net Promoter Score (NPS®) is presented as a whole number that can vary between 100 (when everyone is a Promoter) and -100 (when everyone is a Detractor). It comes from subtracting the percentage of Detractors from […]

Letter to the Editor: Re-visiting Merger

August 7, 2017 0

Dear Editor and readers of Research News, I write with disappointment regarding the recent failure of the proposed merger of AMSRS and AMSRO which was clearly supported by the vast majority of members of both […]

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