The Research Society has produced this guidance to help individuals evaluate, understand and interpret opinion polls. This guidance is primarily for non-researchers who commission and/or use opinion polls. Research Society Members can use it to […]
Political polling is an integral part of the market research industry, and uses many of the same tools that the broader industry relies on. A key difference though, is that this part of the industry […]
MEDIA RELEASE: 24 September 2020: Leading engagement agency Fifty Acres is partnering with strategic research consultancy Pollinate to produce a regular opinion report on topical questions and issues ranging from the economy, health, education, environment […]
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