Privacy is paramount for research industry

November 24, 2016 0

The Research Industry Council of Australia (RICA) believes that the protection of privacy in market and social research is paramount. With the recent concerns regarding the alleged sale of personal data, RICA is eager to reassure the […]

Response to Philip Derham’s article

November 10, 2016 0

Click here to access the original article Thanks for a timely reminder of the tensions between market research and the media reporting of surveys. It is very relevant at the moment in the light of […]

World views collide to distort public discourse

November 10, 2016 0

The media exist to inform, to educate, to convert, and particularly to monetise, contact with people in societies. The market research discipline uses applied scientific techniques to gather replicable and reliable insights and knowledge to […]

Got leftovers?

September 1, 2016 0

Market research projects often result in lots of leftover products that we could do some good with. We all see an increasing number of people living on the streets begging for their keep these days.  […]

The Code and privacy in action

August 16, 2016 0

Over the past few months I’ve been spending a lot of time behind the one way mirror watching focus groups.  I’ve really enjoyed seeing real people engage with the brand that I work for, and […]

Research Industry Puts Privacy First

August 11, 2016 0

The Research Industry Council of Australia (RICA) believes that the protection of privacy in market and social research is paramount. With the recent concerns regarding the ABS Census, RICA is eager to reassure the public […]

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