Customers’ Trust Means Better Data

December 6, 2017 0

Citizens are the best source of rich and meaningful data. But questionable data practices and zero-sum business models have been eroding consumers’ trust. In an attempt to protect themselves from such practices, citizens are likely […]

What do you mean?

August 25, 2016 0

It’s easy to ask someone a question, and to report the response. It’s harder to ask the right question, receive the response, and interpret that response for its meaning. The responsibility of a qualitative researcher is to look […]