Citizens are the best source of rich and meaningful data. But questionable data practices and zero-sum business models have been eroding consumers’ trust. In an attempt to protect themselves from such practices, citizens are likely […]
The last time I went on a short cruise the service was very good, and you couldn’t help but notice how hard the staff was working. But – just in case you didn’t – they […]
The debate on same sex marriage is a complicated affair. On both sides of the divide the views are multidimensional and complicated. Decision are made not just on rational but also emotions. At Lightspeed we […]
Salmat research finds in five years 11% of shoppers aren’t interested in virtual shopping experiences and 43% want samples or loan products delivered to their homes to research and compare products New research from Salmat […]
Mobile devices are used for much more than just flipping through Facebook posts, e-mailing and texting. They are becoming central to more and more of our daily activities. This is true across countries, cultures and generations according […]
The recent GRIT Consumer Participation in Research report (GRIT CPR) states its main finding loud and clear: Only a quarter of all respondents globally are satisfied with their experience participating in research. The findings in the […]
It’s easy to ask someone a question, and to report the response. It’s harder to ask the right question, receive the response, and interpret that response for its meaning. The responsibility of a qualitative researcher is to look […]
We live in a fast paced, competitive society where the dual income household is the norm. With all the things that people are juggling in their modern lives including long work hours and multiple […]
SSI invited participants to tell the market research profession exactly what bugs them. ‘All too often there is NOT a “none of the above” or “don’t know” option and you have to choose one answer […]
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