German association launches test phase to promote research transparency within the sector. The ADM seeks to make market, opinion and social research projects more comparable. Therefore, the association’s general assembly approved the roll-out of a […]
It’s important to consider ‘relevant alienation factors’ when deciding how much time a survey should be in field, argues Matt Balogh. Thanks to dashboards, it seems that almost every stage of a market research project […]
Citizens are the best source of rich and meaningful data. But questionable data practices and zero-sum business models have been eroding consumers’ trust. In an attempt to protect themselves from such practices, citizens are likely […]
The last time I went on a short cruise the service was very good, and you couldn’t help but notice how hard the staff was working. But – just in case you didn’t – they […]
The debate on same sex marriage is a complicated affair. On both sides of the divide the views are multidimensional and complicated. Decision are made not just on rational but also emotions. At Lightspeed we […]
Salmat research finds in five years 11% of shoppers aren’t interested in virtual shopping experiences and 43% want samples or loan products delivered to their homes to research and compare products New research from Salmat […]
Mobile devices are used for much more than just flipping through Facebook posts, e-mailing and texting. They are becoming central to more and more of our daily activities. This is true across countries, cultures and generations according […]
The recent GRIT Consumer Participation in Research report (GRIT CPR) states its main finding loud and clear: Only a quarter of all respondents globally are satisfied with their experience participating in research. The findings in the […]
It’s easy to ask someone a question, and to report the response. It’s harder to ask the right question, receive the response, and interpret that response for its meaning. The responsibility of a qualitative researcher is to look […]
We live in a fast paced, competitive society where the dual income household is the norm. With all the things that people are juggling in their modern lives including long work hours and multiple […]
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