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ROI of Insights: The View From the Hot Seat

January 31, 2018 0

I’ve never been a fan of the age old metric of dollars of research spend per person ($/FTE). It has always harkened for me memories of Operations Management and how we assessed the efficiency of a […]

You Don’t Just Measure Business Impact, You Build It

January 17, 2018 0

When Boston Consulting Group (BCG) first studied the management of consumer insights in major corporations in 2009, they developed a four-stage taxonomy to describe the developmental stage of an insights department. Stage 1 represented departments that were either “traditional” or […]