Research for African Diversity

July 19, 2017 0

Until the story of the hunt is told by the lion, the tale of the hunt will always glorify the hunter (African proverb referenced by Nigerian novelist Chinua Achebe, amongst others) Africa is the second-largest […]

Collaboration in a Complex Environment

July 5, 2017 0

Working with culturally diverse communities requires knowing about your participants, understanding and adapting.  When it comes to a diversity of communities with different interests to one another, a whole other layer of sensitivity is invoked. […]

Breaching the fourth wall of brands

November 1, 2016 0

In the last decade the idea of brand purpose has gained traction. We have moved from ‘fortress brands’ broadcasting their message with the expectation that people would listen and believe. Instead social media has breached […]

Got leftovers?

September 1, 2016 0

Market research projects often result in lots of leftover products that we could do some good with. We all see an increasing number of people living on the streets begging for their keep these days.  […]