Research News Live

Adobe Rolls Out Real-Time CXM Platform

April 2, 2019 0

Software giant Adobe has launched what it describes as the industry’s first real-time platform for customer experience management (CXM). The tool uses customer profiles to deliver personalized experiences. The new ‘Adobe Experience Platform’ has been […]

Canada’s MRIA to Reopen

April 1, 2019 0

March 29 2019 Canadian MR body the MRIA is to reopen in April, just eight months after declaring bankruptcy. New MR industry association CRIC warns that the relaunch will result in confusion – both in […]

TNS, Millward Brown and Other Kantar Brands to Go

March 19, 2019 0

March 18 2019 Kantar is dispensing with brands including TNS, Millward Brown, Lightspeed, Worldpanel and IMRB, and from 2nd April will deliver ‘all services and offerings under the Kantar brand name’. More recent creations Kantar […]