GRIT survey is launched!

October 11, 2017 0

Twice a year GreenBook asks you and other insights professionals to help us understand what’s shaping our industry. Only your participation in the GRIT Survey makes the GRIT Report. Want to give back to our industry? It’s time […]

Should We Have Confidence in NPS®?

August 9, 2017 0

Net Promoter Score (NPS®) is presented as a whole number that can vary between 100 (when everyone is a Promoter) and -100 (when everyone is a Detractor). It comes from subtracting the percentage of Detractors from […]

WIRe 2017 Gender Diversity Study

July 19, 2017 0

It’s been three years since WIRe released the results of our first global survey on gender and diversity in the MR industry. In order to track against our baseline data, and measure progress in our […]

Ditch the script; have a conversation instead!

July 18, 2017 0

Nobody likes a telemarketer, so why use their techniques in recruiting? Why are researchers still  getting away with putting participants through long, boring, tedious screeners? A conversational approach to your recruit may seem difficult or […]

Take part now! Asia Research Stakeholder Survey 2017

June 27, 2017 0

Asia Research, the trade publication for the market research industry in Asia, is conducting its 6th annual industry stakeholder survey. This survey tracks the health and sentiment of the research business in Asia, including key […]