Research News Live

GRIT survey is launched!

October 11, 2017 0

Twice a year GreenBook asks you and other insights professionals to help us understand what’s shaping our industry. Only your participation in the GRIT Survey makes the GRIT Report. Want to give back to our industry? It’s time […]

Should We Have Confidence in NPS®?

August 9, 2017 0

Net Promoter Score (NPS®) is presented as a whole number that can vary between 100 (when everyone is a Promoter) and -100 (when everyone is a Detractor). It comes from subtracting the percentage of Detractors from […]

WIRe 2017 Gender Diversity Study

July 19, 2017 0

It’s been three years since WIRe released the results of our first global survey on gender and diversity in the MR industry. In order to track against our baseline data, and measure progress in our […]

Ditch the script; have a conversation instead!

July 18, 2017 0

Nobody likes a telemarketer, so why use their techniques in recruiting? Why are researchers still  getting away with putting participants through long, boring, tedious screeners? A conversational approach to your recruit may seem difficult or […]

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