According to the 2017 GRIT study, 74% of respondents used mobile surveys in their market research. That’s good news–but are they using these mobile surveys effectively? And will surveys and questionnaires continue to be useful […]
We are unequivocally in an age of transformation. New market entrants, game changers and disruptors are making even the largest, most established and loved brands question their approach and position. And the upcoming arrival of […]
The debate on same sex marriage is a complicated affair. On both sides of the divide the views are multidimensional and complicated. Decision are made not just on rational but also emotions. At Lightspeed we […]
Twice a year GreenBook asks you and other insights professionals to help us understand what’s shaping our industry. Only your participation in the GRIT Survey makes the GRIT Report. Want to give back to our industry? It’s time […]
Did you know that Facebook and Google supplement their big data collection with marketing research surveys and panels? Roy Eduardo Kokoyachuk, managing partner at ThinkNow Research, wrote about the big data giants for Quirk’s on August 4. […]
New research by leading Australian marketing services business, Salmat, reveals while half of (51%) Australian small companies* (1-24 employees) said they would increase their marketing spend 2017, most of them lack the time and resources […]
Net Promoter Score (NPS®) is presented as a whole number that can vary between 100 (when everyone is a Promoter) and -100 (when everyone is a Detractor). It comes from subtracting the percentage of Detractors from […]
It’s been three years since WIRe released the results of our first global survey on gender and diversity in the MR industry. In order to track against our baseline data, and measure progress in our […]
Nobody likes a telemarketer, so why use their techniques in recruiting? Why are researchers still getting away with putting participants through long, boring, tedious screeners? A conversational approach to your recruit may seem difficult or […]
Asia Research, the trade publication for the market research industry in Asia, is conducting its 6th annual industry stakeholder survey. This survey tracks the health and sentiment of the research business in Asia, including key […]
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