Forethought, an Australian marketing science consultancy specialising in brand, advertising and customer experience research, today announced the promotion of Andrew Slot to General Manager Consulting.
Ken Roberts, CEO at Forethought, said “We have developed a deep pool of talented marketers and marketing researchers, and we’ve seen some wonderful folks become technical and people leaders. Andrew Slot ticks both of those boxes. It’s a pleasure to give him the opportunity to lead our Consulting practice.”
Ken continued “From a client perspective Andrew is rigorous, curious and passionately committed to delivering excellent client advice and outcomes. From a colleague point of view, he invests in the people who work with him. We’ve watched him build successful industry-focused teams and his clients achieve some remarkable brand and business outcomes.”
Leading forty consultants, Andrew will collaborate closely with the Forethought Marketing Science team to provide insights on consumer behaviour to help clients gain and retain customers and grow market share.
On his appointment, Andrew said “I’m looking forward to it. I have good people all around me. We are currently working with 80 of Australia’s most well known and loved brands and their agency partners; sharing great ambitions. Forethought’s role is to deliver the sharpest market insights from quantitative and qualitative research. We want to ensure the CMO and CCO has the market evidence that allows them to act with absolute confidence.”
Andrew will partner with clients and their agencies to ensure marketing strategy and execution is being informed by rigorous market insights, leveraging the Forethought specialisations in brand, advertising and customer experience.
Diane Shelton, Executive General Manager Consulting, said “Andrew wants to make a difference, he wants to create success both for his clients and his teams. I think his time as an athlete and coach shows in how he operates as a marketer and adviser – data is central to performance improvement and decision making. I know our clients benefit from his energy and drive.”
For more information, please contact: Rachel Edwardes, Head of Marketing, M: +61 401 752 663
Forethought provides brands with science-based consumer insights to quicken the pace and precision of their marketing decision-making, investment and action. Forethought gives marketers clarity and certainty for brand, advertising and customer experience strategy and execution. An innovation house, Forethought pioneered modelling trust and the implicit, individual emotions and rational drivers that impact brand choice. More interesting research methods are due to be launched soon. Watch this space.