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Direction First – InSites Consulting expands Sydney team

Just one year after joining forces, InSites Consulting is expanding their Sydney team to support their continuous growth. Stijn Poffé, Research Director and part of the global InSites Consulting team for more than 8 years, has been allocated from the company’s headquarters to the Sydney office.

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In November 2017, Direction First officially joined forces with global consumer insight agency InSites Consulting. The partnership allows the Sydney-based agency to leverage off InSites Consulting’s global experience and innovation focus.

With a strong footprint in the FMCG category, the Sydney team is today strengthening its already significant experience of over 20 years in the market. With the addition of Stijn Poffé to the Sydney team, the agency brings 8 years of FMCG research experience and leadership from the heart of research innovation in Europe to the Sydney office. Over the past years, Stijn has headed one of InSites Consulting’s European FMCG teams working for brands such as Danone, Ferrero and Herbalife. Experienced in driving the group’s proven and unique innovation process, and expert in both qualitative as quantitative research, Stijn is a frequently asked guest lecturer at universities as well as an internal trainer for the InSites Consulting proprietary Academy.

We have been working with Stijn on generating, activating and validating consumer insights. We appreciate his thoughtful and flexible manner, truly believing in the power of consumer expertise and continuously striving to get the true learnings from between the lines. We wish him all the best in his new position in Australia!”, adds Cornelia Hallmann, Marketing Consumer & Shopper Understanding at Ferrero.

Direction First – InSites Consulting continues to expand as they report to be looking for more Australian research talent to support their growing client book.

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