March 4 2019
In Australia, financial data specialist DBM Consultants has partnered with ad currency initiative emma (Enhanced Media Metrics Australia) to create a product combining the financial attitudes, intentions and actual behaviours of consumers with demography, lifestyle and media consumption data.
emma will make its audience data available to DBM subscribers to enrich consumer insights and contextualise the latter’s detailed financial data, and in return will become DBM’s sole media audience insights provider. The two have developed an integrated database to support new customer acquisition and growth strategies for the financial services industry.
DBM combines surveys with deep data analytics to deliver consumer financial data for financial institutions. Its large-scale ‘Consumer Atlas’ survey tracks attitudes, intentions and behaviours with respect to financial services providers, and will now be fused with emma’s data from its own urvey of more than 40,000 Australians on media consumption and demographic segmentation – to support clients’ customer acquisition and retention, impact monitoring for promotions and key events, and identifying priorities for action.
DBM Chairman Chris Riquier says the partnership is ‘the next step in our development of the most comprehensive financial services data ecosystem in Australia’. Mal Dale (pictured), GM of emma operator The Readership Works, says the partnership ‘will provide the most accurate, granular and actionable market intelligence on consumers’ relationships with their financial providers’.
Article source: MrWeb