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ADM Transparency Initiative

German association launches test phase to promote research transparency within the sector.

The ADM seeks to make market, opinion and social research projects more comparable. Therefore, the association’s general assembly approved the roll-out of a transparency initiative at the end of last year. Its core element is a catalog of detailed criteria, such asthe description of the used method, the sample, data collection, applied standards and quality checks.

The test phase was kicked-off early this year and is currently being rolled-out throughout ADM’s member agencies. An evaluation of the initiative’s test phase is to take place at the end of April. Until then, the practical experience of ADM’s member agencies will be collected for analysis. The German website with information on the Transparency Initiative can be accessed via

Source: GRBN News

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