April 9, 2019 Global insight and consumer collaboration agency and Australian research innovator InSites Consulting today announced the acquisition of Paris-based creative crowdsourcing leader eÿeka.
With a network of +400,000 creatives across 164 countries, creative crowdsourcing leader eÿeka offers brands a creative playground on a global scale. Renowned global players such as Procter & Gamble, Unilever, Coca-Cola and Nestlé are making use of eÿeka’s crowdsourcing services to fuel innovation, improve brand communication and drive better customer experience.
With the acquisition of eÿeka, InSites Consulting delivers against the increasing need of both global clients and local Australian brands to drive more impact from the consumer insights they generate. In addition to generating insights from consumers and activating those among business stakeholders, the agency will now also be able to support its clients in generating fresh ideas and concepts that spur business growth.
“Bringing this creative asset into our group builds inspiration into our already agile innovation process. This is a game changer for how we are able to work with clients in Australia and across the globe to bring insights and innovation to market” says Erica van Lieven, Managing Director Direction First – InSites Consulting, Sydney.
“Research activation is not only about insights generation and distribution, it’s also about leveraging insights into impactful new ideas,” says Tom De Ruyck, Managing Partner and Head of Insight Activation at InSites Consulting. “Research has shown that a mere 1% of the population is truly creative. With eÿeka in our midst, we now have direct access to that unique source of creativity, offering our clients the opportunity to extend research by bringing their generated insights to life in tangible concepts.” The services both agencies deliver to clients are highly complementary. While creativity is at the core of the eÿeka offering, InSites Consulting’s key competence both precedes and comes right after the creative process through respectively insight generation, and idea & concept validation.
“We have a long and proud history with InSites Consulting, having successfully collaborated on several client projects in the last few years,” says François Petavy, CEO of eÿeka. “As the best creative ideas are typically grounded in strong underlying consumer insights, we feel privileged to be able to lift on the insight generation skills of InSites Consulting, thereby delivering not just the freshest but also the most relevant ideas possible to our clients. By combining our strengths, eÿeka and InSites Consulting now offer the fully digital and integrated end-to-end solution the market needs to deliver impact in a faster and better way.”
Concurring with the acquisition of eÿeka, InSites Consulting announces the opening of a Paris client service office with the aim of being closer to its existing Paris-based clients such as L’Oréal, Danone, Bel Groupe, Orange, Royal Canin, Pernod Ricard… and becoming a significant player on the French market. This follows recent offices being opened in Sydney (with the acquisition of Australian consumer insights consultancy Direction First) and Johannesburg (with the acquisition of South African research powerhouse Columinate).
The addition of eÿeka to the InSites Consulting offering follows the announced growth ambitions of the agency with the onboarding of private equity firm Mentha Capital end of 2018.