ESOMAR have just shared their latest overview of the trends in the Asia Pacific region in Research World.
‘Asia Pacific gathers three of the largest markets for market research in the world – China, Japan and Australia. With growth levels above 1.5% every year, it is the only region to have reported uninterrupted net growth for the last five years along with North America. It also hosts some of the fastest growing markets in the world such as Kazakhstan, Myanmar, Laos, Vietnam, Thailand and China. Its share of global turnover, as reported in ESOMAR’s GMR2018, has been increasing steadily over the years and now accounts for 15% of the total. What lies beyond these significant figures?’
Read full article – Steady growth in the midst of profound market changes – for the complete analysis.
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