UK – Researchers have a responsibility to challenge clients in making sure research is as inclusive as possible, according to speakers at the inaugural #MRSpride event held by the Market Research Society.
Conducting inclusive research is about using rigorous methodology to ensure data is accurate and representative, explained YouGov project manager Chantel Le Carpentier during a presentation at the event, which was held at IPG Mediabrands offices in London.
Research that is both accurate and representative, said Le Carpentier, “gives clients the power to serve the people they represent better”.
For example, YouGov conducted research on sex-specific cancers – prostate and cervical cancer – that had to be inclusive of trans people. “If you were assigned male at birth, you are at risk of prostate cancer. If trans women were not in the room, their voices would have been lost,” she said.
To read the full event report go to MRS
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