Research News Live

Hall & Partners and Course5 Intelligence partner on automated research

1 July 2019: MRS reports that strategic brand consultancy Hall & Partners has teamed up with global analytics and insights firm Course5 Intelligence to use its artificial intelligence-based market research platform.

Course5’s tool, Optimizer Suite, uses AI technologies such as deep learning and natural language processing to automate research operations, including questionnaire design, survey programming, data processing and reporting.

Hall & Partners hopes to speed up its turnaround time for research by up to 40% and reduce operational costs by using the platform.

Andy Waller, global chief operating officer at Hall & Partners, said: “We are constantly looking at ways to deliver insights faster for our clients. One of the most exciting advantages of an AI approach like this is that it is constantly learning, delivering genuine continuous improvement and increased value for our clients”.

Websites: Hall & Partners and Course5 Intelligence

Article source: MRS

About The Research Society 1079 Articles
The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 125+ company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.

Be the first to comment

Leave a Reply

Your email address will not be published.