Here’s what some of our presenters will be speaking about, and rushing off to see, at this years’ AMSRS conference. Come along and be inspired.
Emma Gillingham, Consumer Insights Manager, Meat & Livestock Australia
The conference provides the opportunity to keep up to date with the latest thinking in our industry. With that in mind, I am looking forward to Elizabeth May present ‘Consumer Trends Researchers Should Know’. The panel discussion with Mike Stevens will also be thought provoking on ‘The pros and cons of stakeholders doing their own research.’
On Friday, I am looking forward (with nervous anticipation!) to Adam Ferrier (pictured) in the Perspective Pilot session, exploring why consumer research is inaccurate. While I’m happy to disagree with this topic, it is an example of why attending the conference is so important – to challenge our own individual points of view and promote debate.
This topic leads nicely into my presentation ‘High Steaks: Leveraging insights to meat the needs of red meat consumers’, where I will demonstrate the importance of integrating insights from a variety of sources in order to gain a deep understanding of consumer needs. See you at the conference!
Penny Burke – Director, Essence Communications
I’m excited to be back at Conference this year presenting on proprietary research we completed, Using cultural values to solve wicked social issues. We conducted both qualitative and quantitative research asking participants to think first about how they felt about a range of social issues, which gave us a good idea of their belief systems. What values do they hold when it comes to wicked social issues? Not just whether they support more asylum seekers coming to Australia or not – but what value drives that attitude? Then, we asked them to consider – what if they were in charge of one of these issues, and their task was to convince the rest of Australia to support it? Whether they personally agree with it or not – for everything from pill testing at festivals to reconciliation – what cultural value would they choose to ‘sell’ to get the rest of Australia to support the issue? The results were surprising, and we’re looking forward to sharing the findings with you. There are definitely opportunities to use cultural values to inspire more people to agree with even the most contentious social issues.
Full conference details and registration are available here.
We look forward to seeing you there.