One week out the excitement is building and our speakers are polishing their presentations. Here’s what they’ll be speaking about, and rushing off to see, at this years’ AMSRS conference. Come along and join us.
Colleen Ryan, Partner, TRA (NZ)
Looking forward to heading for Sydney to present a paper with TVNZ on how viewer insights has driven success in a sector undergoing huge change. It’s not about technology, it’s about human insights and the internal culture that enabled change before anyone knew what the business model would look like. You can’t wait for change to happen to you if you are going to stay ahead so sometimes it has to be a leap of faith.
And, keen to hear papers that cover behaviour change, as this is an ever-evolving field so I am hoping to hear what the second generation of this field is looking like. On Friday I’m torn between the session on Brand Stories and Methodology Alarm Bells so I may be the person you see running frantically between both.
After lunch on Friday, the session on values is of particular interest to me. This is an area where we have done a lot of work in New Zealand so will be good to hear how different the Australian story is. There is also growing interest in NZ to take a values and beliefs approach to understanding behaviour, in particular understanding what broader cultural currents influence shifts in values.
Debrah Harding, Managing Director, Market Research Society (MRS) The European Data Protection Regulation (GDPR) has been a milestone in data protection and privacy reform, the impact of which has been felt well beyond Europe. The citizen-centric piece of legislation whilst evolutionary has been revolutionary in re-setting the social contract between businesses as data collectors and participants as data subjects. Now over one year on since its implementation, we have a greater understanding of the breadth and scope of the legislator’s vision for this Regulation and what it means for research, insight and data practitioners.
Using practical examples and tips, the aim of this workshop session (GDPR one year on: what you need to know and what you need to do) is to outline the basics, detail the application for research and identify what practitioners need to do to stay on the right side of the legislation. The focus will be turning the legislation into plain English, debunking many of the myths and identifying how GDPR, and schemes such as Fair Data, can help practitioners rather than hinder them.
Full conference details and registration are available here.
We look forward to seeing you there.