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MDI grows with a new European Presence

MEDIA RELEASE: 5 September 2019: The multinational mobile in-the-moment marketing research and consulting firm of Mobile Digital Insights (MDI) is pleased to announce the appointment of Arno Hummerston as Director – Europe.

Arno brings a wealth of experience and expertise to MDI having previously held senior roles including Managing Director Global Interactive at KANTAR TNS and MD Global Client Services + Global Lead Ad & Comms at GFK.

MDI CEO James Fergusson says “Arno brings to MDI a wealth of digital and mobile research experience and an inherent innovative mindset I’m delighted to welcome him to the MDI team”.

Based in London, Hummerston is tasked with servicing and building MDI’s business with UK and European based clients. He commented “I am really pleased to be joining MDI as James and his team have built a great business with an of-the-moment concept that is relevant, innovative and loved by clients.”

MDI’s focus is delivering high impact market research outcomes through innovative, in-the-moment, fast turnaround, and cost effective mobile device data collection and interrogation. MDI operates in more than 40 countries around the globe and has worked with some of the world’s largest consumer brands. With offices in Melbourne, Cape Town, Johannesburg, Miami, Utah & Dallas, and now with a presence in London, MDI not only provides cost efficiencies, but also facilitates efficient operation across time zones.


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