Research News Live

Toluna announces panel community growth to 30 million members worldwide

MEDIA RELEASE: 12 September 2019: Toluna, a leading consumer intelligence platform provider that delivers insights on demand, today announced the company increased its panel community to 30 million members globally, an increase of 43 percent. The expansion provides an even larger panel community to help businesses and researchers make informed decisions, uncover new opportunities, speed products to market and answer essential questions that impact bottom lines.

A recent Gallup report found that organizations that leverage agile customer insights outperform competitors by 85 percent in sales growth and more than 25 percent in gross margin. The Toluna Influencer global community fosters real-time engagement between brands and consumers. New, dynamic profiling capabilities enable researchers to access such specific and hard-to-reach audiences as millennials or doctors or new car buyers.

“Our goal at Toluna is to transform the global market research industry by providing brands with high-value insights in real-time,” said Phil Ahad, Chief Digital Officer at Toluna. “We do this by identifying and building relationships with highly-targeted audience sectors and consumers who, in turn, form a global panel community that is now 30 million members strong.”

Community Building Through Caring
One way in which Toluna engages with its panel community by understanding their needs and interests. The company recently partnered with One Tree Planted on their #plantyourfuture initiative which enables members to donate reward points to plant trees in the Amazon, a region ravaged by fires just last month. The company will match all panelist donations with the goal of planting 650 new trees.

Toluna also recently announced that Toluna Influencers could receive Bitcoin Gift Cards (cryptocurrency provided by www.MyBitCards.com) as reward options for sharing their opinions via the Toluna Community.

Website: Toluna

mm
About The Research Society 668 Articles
The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 100 company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.