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MESH Experience founder to join advisory board of True Royalty

MEDIA RELEASE: 26 September 2019: MESH Experience, the award-winning global data, analytics and insight company, today announced that Fiona Blades, Founder of MESH Experience, has been invited to join the advisory board of True Royalty.

True Royalty is the first and only Subscription Video On Demand (SVOD) platform dedicated to providing fans with a wide selection of high-quality Royal programming. It was launched in June 2018 across 6 markets: the UK, Ireland, USA, Canada, Australia and New Zealand.

MESH Experience has conducted research to help guide True Royalty in promoting their new documentary – Meghan for President? – exploring the global appeal and power of the Duchess of Sussex, Meghan Markle.

True Royalty Co-founder, Ed Mason, and Fiona Blades have previously collaborated together when they were both partners at an award-winning creative agency.

Mason said “I’m excited to be working with Fiona again and True Royalty are certainly reaping the benefits of MESH’s passion for ensuring we give our fans great experiences across all our touchpoints.”

MESH Experience Founder and CEO, Fiona Blades, commented, “I’m proud to have been invited to be an advisor to True Royalty and it’s a brand poised to give its fans a rich breadth and depth of experiences.”

MESH Experience’s unique approach aims to help clients see the world through the customers’ eyes. The company collects and analyses data in real time across the full spectrum of what people experience about a brand – all paid, owned, and earned touchpoints – allowing brands and campaigns to be set in their proper context.

Website: MESH Experience



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