MEDIA RELEASE: 10 October 2019: Today, Toluna, a ITWP company and leading consumer intelligence platform provider that delivers insights on demand, announced a specialized practice focused on serving the Media and Entertainment sector. The announcement comes as a natural next step as the company continues to see successful partnerships with major players in the space.
As content streaming continues to grow in usage, as well as the number of services offered, it has become challenging for content providers to understand true viewership metrics. Entertainment companies can harness the Toluna QuickSurveys platform to access consumer insights on demand, staying well-informed on trends and maximizing opportunities for revenue growth.
Toluna’s profiling enables users to target niche segments in real-time while observed digital behavior from opt-in panel members reveals the full consumer journey including gaming habits and streaming system and app use.