Research News Live

Nielsen to split in two

7 November 2019: The Daily Research News Online site, MrWeb, reports, that – “Nielsen has completed its strategic review, and announced plans to spin off its Global Connect business (similar, but not identical to the former ‘Buy’ segment), creating two independent publicly traded companies. The company also posted a respectable 2.4% constant currency revenue rise for Q3. The two new companies will be known as Nielsen Global Media and Nielsen Global Connect.”

For the full report go to MrWeb

Nielsen press release available here.

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