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Insights Association names Melanie Courtright CEO

5 December 2019: The Insights Association has named longtime industry executive Melanie Courtright Chief Executive Officer. Melanie comes to IA from Dynata, where she served as Executive Vice President, Research Science & Data Strategy.

She will take the helm of IA, the premier trade and professional association for market research and data analytics in the United States, on January 1, 2020. Melanie succeeds David Almy, who served as CEO of the Marketing Research Association (MRA) since 2010 and oversaw its merger with CASRO in 2017 to form the Insights Association.

Read the full article here.

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The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 125+ company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.