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WPP AUNZ launches innovation business ‘big’

March 9, 2020: The Daily Research News Online site, MrWeb, reports, that…”In Australia, marcoms and media buying group WPP AUNZ has launched a new product development business called ‘big’, promising to create new categories, new markets and new revenue for clients.

The group says its new ‘big’ offering will use data to define an opportunity, and an understanding of people to create desire, then combine all that intelligence to build a real product or service “

For the full report go to MrWeb

Website: www.wppaunz.com and www.bignpd.com 

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