Andrew Nelson from Kantar reports on research into what people are most looking forward to after COVID-19 – and the results are a little surprising.
“From booking haircuts and beauty treatments to enjoying live music and events… social media analysis shows what people are most looking forward to doing after lockdown.
Living through the recent lockdown, citizens are starting to realise what they are missing. As Boris Yeltsin said in 2003, “We don’t appreciate what we have until it’s gone. Freedom is like that. It’s like air. When you have it, you don’t notice it.” So, what are people most looking forward to doing after COVID-19?
We applied human and artificial intelligence to social media conversations around COVID-19 to identify what people are most looking-forward to doing after lockdown.'”
Read the results here and see where you sit on the list.
Click here for Kantar insights on COVID-19.