Nature and The Lab have developed the COVID-19 Brand Navigator to provide consumer and cultural insights related to the current pandemic.
In their latest update they look at the new cohort of heroes that are dominating social media feeds, TV screens, and news pages.
“… the pandemic will have opened our eyes to onceoverlooked professions, and those employers have an opportunity to reset perceptions – stacking supermarket shelves may no longer carry the stigma it did until very recently.”
Check out the who the new heroes are and how we are tracking in terms of our concerns here
