#NewMR has conducted a series of surveys to see how researchers and insights professionals are coping with the COVID-19 pandemic.
The report for Wave 2 has now been released and states there is very little change between Wave 1 and Wave 2.
Key Takeaway
Most people are coping, but some aren’t. Managers, owners, and leaders should be a) advocating the case for research, and b) identifying and helping those who are not coping. Not coping includes financial problems, social problems, work problems, and welfare problems.
Other key points include:
- Most people are coping, so the most urgent task is to identify and help those who are not
- Almost everybody is at home, either working at home, or not working
- About 50% of people have seen their income reduce
- People want the industry’s leaders to promote the case for research
The results are published on the NewMR.org website.
Contact Ray Poynter at ray@new-mr.org. if you have questions about the report
