Potentiate, in association with TEG Insights, surveyed Australians to find out the answer to this question and the results are interesting reading.
Consumer behaviour has changed over the pandemic and as lockdown conditions ease Australians both want and expect to go back to pre-COVID behaviours – with some caveats.
Potentiate Global CEO, Peter Harris says, “Despite the turbulent times, it is understandable that Australians have a strong desire to get back to life as we knew it. With consumer behaviour expected to shift post pandemic, it is more important than ever for businesses to understand their value proposition and ensure that it meets their customers’ needs.”
See the research outcomes here.
Website: Potentiate and TEG Insights
Photo by Will Langenberg on Unsplash
