Research News Live

Cautiously optimistic Australia and the need for scenario planning

Sprout Strategy has released the June Edition of their Mood of Australia research revealing that right now Australians have entered a phase of ‘Cautious Optimism’. Positivity has returned, however this is countered with a sense of realism on how long this situation will take to resolve and trepidation by many to take advantage of recent relaxations.  One-third of us feel restrictions are being lifted too soon.

”Our key takeaway is that scenario planning for different groups of Australians is essential from a Brand, Customer Experience and Employee experience viewpoint. The Plan ‘A’ is still about empowering more Australians to move further toward positive achievement on their COVID-19 Motivational Journey, whilst simultaneously planning for those Australians who experience a COVID-19 ‘Yo-Yo’ effect back to an earlier emotional state. These distinct groups will respond to different messaging and product/service offerings.  ‘I don’t want to be disempowered again’ will be top of mind for many Australians.”

Download the Mood of Australia June Update here

Sprout’s Mood of Australia Research is the largest implicit or ‘System 1’ study into the emotional needs and motivations of Australians.

Website: Sprout Strategy

mm
About The Research Society 656 Articles
The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 100 company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.