MEDIA RELEASE: 26 August 2020: MESH Experience and Cambrian Analytics partner to offer agile dashboard solutions. MESH Experience has been running real-time experience tracking for over 14 years – capturing the experiences people have with brands across over 100 touchpoints. Responding to client needs for faster turnaround data and insights, especially during the COVID-19 pandemic, MESH launched a weekly insights dashboard for retail banks. Client response to the dashboard has been very positive with features like being able to drill down from brand performance into specific diary commentary being applauded.
Although MESH Experience has worked with dashboards for years, the agency has been looking for a way to take its unique real-time experience data and automate the analytics workflow that processes and feeds into the dashboard visualizations. The agency also needed an interactive dashboard solution that would enable users to drill down into qualitative diary insight from charts on brand performance and media performance. In conjunction with Cambrian Analytics and its innovative approach, MESH Experience has been able to achieve this for its clients.
Cambrian Analytics has carved a niche in offering more dynamic reporting suites than some of the more traditional platforms – blending sophisticated data analytics capability with seamless user experience. The team thrives on helping end-users make sense of big data – blending data sets into user-friendly dashboards. Cambrian Analytics looks to offer premier quality datasets that provide rich quality insights to its clients and decided to partner with MESH Experience to leverage best in class consumer experience data.
Fiona Blades, Founder of MESH Experience, said: “I’m delighted that we can now offer our clients a seamless way to interrogate our data – previously we have not been able to quickly link our famous bubble charts on brand performance, in terms of positivity and persuasiveness, to specific diary commentary by brand – the diary helps paint a rich picture of what people feel about the brand experiences they have – we can get to this now at the touch of a button”.
Erin Tavgac, the founder of Cambrian Analytics, commented “Clients want to spread their insight wider across their business and have more end-users exploring data. The MESH data is rich, and we wanted to enable people to be able to dig into both the quantitative data and the stories in the diary to get a complete picture. Our solution makes it intuitive to navigate through this data to get to the insight nuggets”.