Research News Live

Pureprofile appoints Keith Ang to spearhead Asia growth strategy

MEDIA RELEASE: 22 September 2020: Pureprofile Limited (ASX: PPL) today announced the appointment of Keith Ang to the newly created role of Client Solutions Director.

Mr Ang is a highly respected leader who brings more than six years experience in market research to the role. Most recently working at Kantar Profiles in the position of Client Development Manager, Keith oversaw the provision of online research services to marketing professionals, digital agencies and enterprise clients, while also spearheading new business development efforts in the Asia Pacific region.

He has also worked at The Nielsen Company in the retailer and emerging industries vertical, where he was a quantitative consumer insights professional; partnering with clients to drive business growth and achieve strong performance.

Headquartered in Sydney, Australia and with a footprint in the US, Europe and India, Pureprofile is a data and insights business that helps brands and media owners identify, connect and engage with consumers. A global leader in market research services, with a large consumer panel and a suite of technology products for media owners, agencies, and brands, Pureprofile also offers digital advertising and performance marketing services.

Based in Singapore, Keith will take responsibility for growing Pureprofile’s presence across Asia; driving the business’ growth strategy and leveraging his strong business development expertise to support the business in expanding its client base across the region.

Keith will also be focused on expanding the scope of data and insights generated by Pureprofile’s team, and will foster vital partner relationships in the region. Additionally, he will be responsible for growing a new Asia service delivery team.

Pureprofile’s CEO Martin Filz, commented: “We are thrilled to welcome Keith and to continue to grow the Pureprofile family. We look forward to increasing our presence across Asia in the coming months, and this effort will no doubt be bolstered by Keith’s extensive market research knowledge. Keith’s previous work across verticals including e-Commerce, FMCG and financial services will be highly beneficial to our team going forward, as we look to expand our offerings in these areas and more.”

Client Solutions Manager Keith Ang said: “I am excited to join Pureprofile and use my market research and business development skills to support the team through its next stage of growth. Asia is an exciting region with huge growth potential, and I look forward to using my experience to support Pureprofile’s efforts in expanding here.”

Keith’s appointment was effective from 21 September 2020.

Website: Pureprofile

About The Research Society 1083 Articles
The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 125+ company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.