Research News Live

CX Focus for Renamed Vision Critical

23 September 2020: The Daily Research News Online site, MrWeb, reports, that…”Customer insights firm Vision Critical has changed its name to Alida, and aims to disrupt the global customer experience (CX) industry, taking on the likes of Qualtrics and Medallia.

The firm says its new brand name and visual identity ‘showcase its ongoing dedication to helping brands create meaningful customer relationships’; with the name itself meaning ‘verity, truth, reality and actuality’ and evoking ‘a sense of strength, humanity and empathy’.”

For the full article go to MrWeb

About The Research Society 1079 Articles
The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 125+ company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.