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InSites Consulting rebrands its UK-based acquisition, Join the Dots

MEDIA RELEASE: 1 October 2020: Following the acquisition of UK-based Join the Dots by InSites Consulting in July 2019, the global consumer insight agency has now rebranded its UK branch to InSites Consulting.

What started in 1998 as a family-owned digital research business, has grown rapidly over 20 years into the award-winning online community expert, Join the Dots. Fifteen months since the acquisition, InSites Consulting UK today boasts seven experienced research teams based across Manchester and London, who continue to deliver consumer insights with impact for brands.

Our rebrand to InSites Consulting is an exciting step for our people and great news for our clients. We will continue to offer local, personalised servicing, whilst benefiting from global reach and scale. Our community positioning remains strong, powered by our proprietary insight management platform, and our research toolkit is now the most versatile on the global market so that we can connect even more dots than before! Our goal for InSites Consulting UK is to bring people and platforms together. We can now do this more efficiently thanks to our global consumer networks, which include mainstream consumers, leading-edge Illume guides and eÿeka creatives.” says Andy Cumming, Managing Director at InSites Consulting UK.

Quentin Ashby, former CEO of Join the Dots and now Head of People & Culture at InSites Consulting reflected on the rebrand saying “Most businesses owe their success to like-minded people coming together to take the business forward. The coming together of Join the Dots and InSites Consulting is exactly that. I am proud of what we have achieved to date and I am also very excited about the next chapter of our business’s life with our new colleagues across the globe and under our new name as part of InSites Consulting.

With the ambition of becoming the global market leader in online insight communities, there is still more to come from the InSites Consulting group. In 2019 they acquired ABN Impact, an established online community agency in Asia, marking the fifth acquisition for the group. InSites Consulting worldwide is now 600+ people strong, generating €60million+ in revenues from 17 offices on 5 continents.

“As with all of our acquisitions, we believe that Join the Dots and InSites Consulting are better together. Our combined technologies and people, experience and expertise, offer a better solution for brands to collaborate with consumers. We follow a ‘one company, one brand’ philosophy which is why we celebrate this milestone today and look forward to shaping the future better, together.” commented Kristof de Wulf, CEO at InSites Consulting.

The rebrand of Join the Dots in the UK follows the trend of previous acquisitions; Columinate in South Africa and Direction First in Australia.

Website: InSites Consulting

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