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Sprout’s CEO, Elisa Adams wins 2020 Confirmit AIR Judge’s Choice Award

MEDIA RELEASE: 6 October 2020: Sprout Strategy, has been awarded a 2020 Confirmit AIR (Achievement in Insight and Research) Award in the agency category. The win recognises the work Sprout has undertaken with a number of leading Australian brands to deliver deep and actionable insights into their target markets. Sprout’s innovative approach, combining Behavioral Economics and Design Thinking, has proven to be an industry game changer.

A panel of judges and industry experts evaluated the award applicants based on a rigorous set of criteria that included the ability to deliver Innovation and business performance improvement.

Sprout’s CEO Elisa Adams, who won the Professionals Judges’ Choice award, comments, “I believe winning these awards is recognition of the team’s hard work over the last few years and the amazing talent they bring to the projects they work on”.

“Everything we do at Sprout is about understanding and advancing the human experience. We partner with clients across APAC, helping them to identify and unlock opportunities for growth via better understanding of their customers and behaviour. Receiving these awards demonstrates our ability to help our clients and our commitment to developing innovative solutions based on world class expertise and experience.”

Some of Sprouts notable clients include Subway, Telstra, National Transport Insurance and Brisbane City Council.

“We’re delighted to recognise Sprout as a 2020 Confirmit AIR Award winner for its excellence in delivering critical insights to its clients,” said Kyle Ferguson, CEO of Confirmit. “Combining effective data collection capabilities with actionable and inspiring data interpretation is central to enabling MR businesses to deliver value to their clients. We are proud to partner with Sprout as they continue to make this combination possible and drive the future of the MR market forward.”

The Judges’ Choice award pays tribute to a standout submission that has distinguished itself at the highest level in each category. Elisa was the individual selected in the Professionals category to receive the Judges’ Choice award. According to the judges, “Elisa is clearly a passionate crusader of understanding the full human story. Her focus on blending research techniques with areas such as neuroscience, AI and behavioural economics is not only impressive from a methodological standpoint, but most importantly benefits her clients as she delivers exceptional insights that help them make informed decisions. We are delighted to recognise her as a truly inspirational insights professional”.

Kyle Ferguson, CEO of Confirmit, comments “As Market Research evolves, this dynamic industry is fueled by the energy of insight and research leaders to ensure its future. Elisa Adams not only demonstrates exceptional talent but works to transform this ever-changing market.”

Website: Sprout Strategy

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