The Market Research Council is the oldest and one of the most prestigious market research organisations in the world. It’s an invitation-only club of marketing research and insights professionals, founded in 1927 by the leading lights of the market research industry to provide an “off-the-record” confidential forum for the exchange of ideas and issues.
Blades’ role will be as part of the Executive Committee looking at articulating a new vision for the MRC and enhancing the value proposition for members. The MRC is keen to ensure their organisation is differentiated from other industry bodies to provide a distinct offering to members alongside collaboration opportunities with other organisations to provide value for the overall industry.
Josh Chasin, President of the MRC and Chief Measurability Officer at VideoAmp said “We’re delighted that Fiona has joined the Executive Committee of the MRC. Her experience working client-side in marketing and the focus of her company, MESH Experience, on solving client business problems through innovation means Fiona will bring a customer-first perspective on how the MRC can add more value to its members. When Jim Spaeth, past President of the MRC proposed Fiona, we could immediately see the benefit of having someone who has done so much for the market research industry being instrumental in shaping the future of the MRC.”
Fiona Blades commented that “I’m very excited to be part of the MRC. Being elected to this esteemed body will enable me to pursue my passions for the industry – I have been championing diversity in the industry for several years and started the Ginny Valentine Badge of Courage Awards to foster bravery in an industry that is sometimes resistant to change. This opportunity enables me champion three things close to my heart – supporting diversity, promoting bravery and encouraging emerging market research change-makers to make a difference to society.”
Blades has several roles in the industry – she’s a Fellow of the Market Research Society, is on the Editorial Board for ESOMAR’s Research World, leads events for WIRe (Women in Research) New York and mentors for the Marketing Academy.