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Nature Wins B&T Research Agency Of The Year, Again

MEDIA RELEASE: 23 November 2020: Leading strategic insights consultancy Nature is proud to announce it has been named Research Agency Of The Year at the 2020 B&T Awards, which were presented on Friday evening.

The victory marks the second time in three years that Nature has taken home the prestigious and keenly contested award: it was also named Research Agency Of The Year in 2018.

Nature Managing Partner, Chris Crook, said: “To win B&T Research Agency Of The Year twice in three years is a fantastic achievement and a great tribute to our wonderful team members and clients.

“The competition this year was, as ever, incredibly fierce. We thought we had a good shot, but we also knew how hard it would be to bring it home twice in such close succession. We’re very honoured and proud. Thank you to everyone at B&T and the judges for this recognition.”

Winning the B&T Research Agency Of The Year award caps a very strong year for Nature. It follows a series of new business wins, the retention of several key existing clients, the appointment of a number of key new team members, significant investment in capability evolution and innovation, and unprecedented giving back to industry, community and social causes.

Dr Crook said: “We’ve worked really hard this year to ensure we’re delivering great strategic insights and advice for our clients during an extremely difficult business environment, and to ensure our team are engaged, connected, unified and supported.

“We describe ourselves as a ‘boutique with bandwidth’, thinking and operating like a nimble and passionate start-up, yet performing at scale.
“We can do that thanks to a great team that combines human skills, technology, and multiple data sources to deliver great insights and results for our clients. It’s a special place and our team is very proud of what they’ve created.

“We think what we offer is pretty special and it’s great to see our efforts recognised with this award,” he said.

Nature Managing Partner, Chris Crook

Nature is a 14-year old strategic insights consultancy with 30 consultants across Melbourne and Sydney. Awarded B&T research agency of the year in 2018 and 2020, and twice a Grand Finalist in ESOMAR’s Global Research Effectiveness Awards, Nature combines human analysis skills with technology and data to create clarity so clients can embark on business decisions with confidence.

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