MEDIA RELEASE: 12 January 2021: Online community leader InSites Consulting further strengthens its global consumer collaboration capabilities by entering an official partnership with Provokers, a strategic insight and consulting agency active across Latin American markets. The partnership supports the global ambitions of InSites Consulting that is currently already active in 17 markets on 5 continents, and facilitates Provokers to successfully bring communities to its clients.
Counting more than 650 million consumers, Latin America is gaining greater strategic importance for brands around the globe. With seven offices (Argentina, Brazil, Chile, Colombia, the Dominican Republic, Mexico and Uruguay), Provokers provides InSites Consulting with a broad access to the region for local and global clients.
Kristof De Wulf, CEO of InSites Consulting: “Our clients are increasingly global in scope, and are looking for a combination of scalable and consistent practices with local knowledge and servicing. Our buy-and-build strategy has focused on building a truly global footprint around a unified portfolio, and we are excited to have found such a perfect match with Provokers. Our shared vision on the future of market research, our strong focus on consultative services, and the complementarity in terms of geographies and services offered, form a strong foundation for this strategic partnership in Latin America.”
As pioneers in online insight communities, InSites Consulting boasts more than a decade of experience in the field. InSites Consulting’s offering includes the Square as a proprietary insight community platform, a global Community Moderator Network of +150 professional moderators and an award-winning approach to marketing research. Provokers can benefit from their new partner’s community expertise and award-winning innovative approach to optimally service its clients on the Latin American market.
Alexandre Catelan, CEO of Provokers, adds: “We are proud to step into this partnership with InSites Consulting. Together, we’ll ‘provoke’ a difference for our clients. It’s a privilege to rely on InSites Consulting’s pioneering technology and expertise and at the same time bring a wealth of Latin American market knowledge to the equation. It’s energizing to see and feel our synergies. We believe this partnership to be a steppingstone towards a successful, even more integrated future for our combined agencies.”