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DBM builds out executive team

Nature heavyweight joins DBM to expand innovation offer, focusing on technology and digital sectors.

Joel Vermaas

The consultancy has hired former Nature Research Senior Associate Director & Innovation Leader Joel Vermaas as Executive Director. The hire comes subsequent to the appointment of shopper and customer experience specialist Norrelle Goldring as Executive Director in June 2020, and former NAB executive Kipling Zubevich as CEO in February 2020.

Vermaas has spent 15 years in tracking and ad hoc B2C and B2B research spanning multiple research disciplines and industry sectors across Australia and Asia Pacific, with specific innovation experience including neuro and subconscious measurement, virtual reality, eye tracking and facial coding, and text analytics. He is a regular speaker at industry conferences on trending topics such as the use of choice modelling in virtual reality settings. Prior to Nature, Vermaas gained experience at GfK and Millward Brown.

“I’m excited to be onboard at DBM Consultants and look forward to working with the team,” said Vermaas. “While DBM is renowned as a leader in customer advocacy and financial services, I will be assisting in building out the offer in other sectors and methodologies, particularly the wider digital and technology sectors.”

“We look forward to working closely with Joel in the team this year, leveraging his substantial sector and innovation experience,” said Zubevich.

Founded in 1992 by Dhruba Gupta, DBM Consultants is one of Australia’s leading market research companies and now part of the Illuminera Group. A specialist research and insights consultancy with over 25 years’ experience, the agency advises the biggest names in financial services, and works with a number of clients in utilities, telecommunications and government.

Website: DBM Consultants


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