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Want to learn about Quantitative Research?

Fundamentals of Quantitative Research is on 25 & 26 March 2021. BOOK YOUR PLACE HERE

Here is your chance for an introduction to the role and basic methods of quantitative research. Learn from experienced industry practitioners as to how quantitative research can help solve marketing and business problems, what methods of quantitative research are available and how to choose which method is the more appropriate.


  • When conducting qualitative research is appropriate
  • The logistics involved in running a qualitative project
  • The differences between the main types of qualitative data collection: namely focus groups, in-depth interviews, observation, online qual etc
  • About the role of the moderator/ interviewer and how to create the right environment for respondents
  • Different approaches to eliciting unbiased responses
  • Different tools for handling challenging situations during interviews
  • Why getting below the surface of respondent behaviour is important
  • The process of analysis and report writing for qualitative research.

Fundamentals of Quantitative Research is on 25 & 26 March 2021. BOOK YOUR PLACE HERE

About The Research Society 1083 Articles
The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 125+ company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.