MEDIA RELEASE: April 21 2020: The inaugural edition of the Insight250 list will be revealed on April 21 and features leaders, innovators, visionaries and pioneers focused on elevating and enhancing market research, enterprise intelligence and data-driven marketing. This list spotlights 250 of the world’s premier innovators of insights across the academic, enterprise, agency, technology, consulting and media realms. The complete Insight250 list is available at Insight250.com.
Finn Raben, Director General of ESOMAR, the global voice of the data, research and insights community, since 1947, shared his excitement for the Insight 250, explaining, “I was really delighted to learn of mTab’s intention to compile this global compendium of our sector’s “fairest and finest.” I think we are all aware that sometimes, we just don’t shout loud enough about the great things we do, the (worldwide) extent of the contributions that data, insights and research make, and of course, about the wonderful people in our sector that make it all happen. On behalf of ESOMAR, I’d like to thank mTab for taking this important initiative, and of course, to congratulate not only each and everyone who has been listed, but also all the other superheroes in our sector who make what we do so valuable to companies, governments and societies.”
The Insight250 selection process is commissioned by mTab and overseen by a panel of insight, research and marketing professionals with input from mTab’s experts. A spectrum of dimensions are considered, including professional experience, academic accomplishments, publication contributions, industry involvement, insight innovations and sector accolades, among others.
As Mark Langsfeld, CEO of mTab, explained, “Over the past 35 years, mTab has been at the epicenter of global market research and data intelligence, which has allowed us to uniquely observe the array of leadership and innovation impacting insights worldwide. Our industry is being driven by exceptional individuals across the academic, enterprise, agency, technology, consulting, media and methodology realms. We believe it is long overdue to celebrate these individuals and their contributions to market research, data insights and enterprise intelligence. As such, we proudly present the inaugural Insight250 list. We congratulate the honorees and look forward to their continued innovations and contributions.”
The Insight250 is the worldwide ‘who’s who’ of leaders and pioneers of insight innovations across market research, data-driven marketing, consumer insight and data intelligence. Sponsored by mTab, the selection process is overseen by a panel of insight, marketing and research professionals. Winners are selected based upon an extensive array of professional dimensions. The Insight250 See the complete list at Insight250.com.
mTab is a leading provider of data-driven customer and market intelligence solutions. The mTab platform, recently awarded Best Data Solution 2020 by Market Research Society, transforms fragmented data sources into streamlined stories to help brands better understand their customers and competitors to empower decisions and deliver exceptional experiences.