This event will be moderated by three different industry leaders:
Simon Edwards | ANZ | Lead, Research & Insights COE | Group Marketing
Responsible for Leading the Research & Insight Practice at big 4 Bank including Design Research, Proposition Development, Communications Development and CX. A data scientist developing customer management strategies to achieve data driven marketing, brand and customer satisfaction objectives. 15+ years’ experience as a statistician, researcher, customer experience and behavioural economics expert.
“I am excited to be Co-Chair of The Human Insights Conference this year for the Research Society. As a Client side Researcher, I am reaching out to you to highlight the importance of Research tech to our work. With the majority of “new” things developed for customers being embedded in experiences (digital and off-line), the role of research tech to help us for discovery research, prototyping and testing is critical. Further, this type of research tends to be done internally rather that done by external agencies. I have no doubt this trend will continue in the future.
As client side researchers, it will be important for us to be across research tech and navigate the myriad of tools and options when executing projects, rather than just leave it to our agency partners. With that in mind, we have put together Trade Day on Thursday 6 May which is free for anyone to attend.“
Lyndall Spooner | Managing Director | 5D Consulting
Experienced Agency Owner with a demonstrated history of working in the market research industry. Strong entrepreneurship professional skilled in Business Strategy Consulting, Consumer Behaviour and Influence, Customer Insight, Voice of the Customer program design and Marketing ROI.
“As a business owner and passionate researcher I know the challenges of trying to stay up to date with tech. I have watched over the course of my entire career new tech emerge and transform all industries. But now we are at a point where there is an explosion of tech solutions for researchers, and unlike tech advancements in the past that pulled people into the future, we have to choose ourselves to embrace technology in our industry or be left behind.
The capabilities of technology are more sophisticated and nuanced than ever before. Trade Day has been specifically designed to assist both agency and client side researchers to understand these technical capabilities with practical demonstrations, and to be inspired in how they can embrace technology to innovate.
I am very excited by the fact I have no idea how technology will influence our industry to evolve but the journey itself will be amazing! ”
Bala Rajan | Sr. Vice President | Reach3 Insights
Research designer, addressing complex business needs that require triangulation of data sources, architect for using research methodologies & approaches with software solutions. Driving research and consulting projects that require furthering conventional research approaches.
“Speed of things have never been this fast, they never will be this slow. A new breed of insight professional is on the rise, who are using more data, embracing technology, being asked to do things at scale and not willing to settle in erstwhile camps of Quantitative and Qualitative research. Thinking technology first and being brave with experimentation is the way forward for our industry to continue to play the role as counsel to the business and, stay connected with consumers and customers. ”
Register for free now and invite any of your colleagues that need to know.