Nielsen have released their annual marketing report setting out “future-forward strategies for brands of all sizes”.
“No one was prepared for what the world has experienced over the past year. For businesses, the need for agility was clear, but uncertainty and disruption left most ill-equipped to know how and where to make adjustments.
To be successful as a marketer, the ability to change and adapt is imperative—we’re living in an era of adaptation. As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics if they want to reach a world of audiences whose habits and preferences have shifted.”