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Fiftyfive5 wins Research Organisation of the Year Award

MEDIA RELEASE: May 12 2021: Fiftyfive5 took home Research Organisation of the Year 2020- 21 at The Research Society awards on Thursday. This Award recognises organisations that make a difference to the research, insights and analytics sector.

“People are at the heart of our business success, so awards are a great opportunity to reflect and celebrate the great work each and every one of our 140+ team do on behalf of our clients” said Darren Kemp, Founding Partner.

The agency also picked up Highly Commended Research Effectiveness Award for work with the University of Otago. Through exploring perceptions of the University, combined with a deep understanding of the target audience, Fiftyfive5 unearthed a powerful set of insights that led to the University of Otago increasing applications, market share and revenue; demonstrating a clear link between insight and client growth.

“As the largest independent agency in Australia we see it as our responsibility to help grow the reputation of the industry – by showcasing how research drives outcomes for our clients,” said Darren Kemp.

The agency was also awarded Best Young Presenter at the Human insight conference, with Emma Hetherington picking up the award for her work on the wicked problem of climate change. Working with the Sunrise Project, Fiftyfive5 created a segmentation which developed a common language across the climate change movement and a framework for effective message development for each of the segments identified.

The outcomes have since been used by multiple organisations across the private and public sectors.

Website: Fiftyfive5

About The Research Society 1079 Articles
The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 125+ company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.