MEDIA RELEASE: May 28 2021: Pureprofile Limited (ASX: PPL) today announced that its media business, Pure.amplify, would be expanding into the UK. Headed by industry veteran Tasneem Ali, the expansion will build on the highly successful launch of Pure.amplify into the Australian market in September last year.
Taking a unique in-market approach to ensuring clients are able to achieve their marketing goals, Pure.amplify undertakes proprietary market research and customer journey mapping; developing overarching and holistic strategies to implement programmatic advertising, media buying and generate audience insights.
General Manager of Pure.amplify, Tasneem Ali, said that the expansion into the UK was a crucial next step for the business, which has been on a strong growth trajectory.
“We are very excited to be leveraging our highly skilled team in the UK to grow our presence in the region, and cement our client offering. The UK team will expand its reach with the addition of a full suite of digital advertising solutions that will greatly benefit new and existing customers,” Ms Ali said.
“Our growth into new regions provides a unique opportunity for Pure.amplify clients to conduct fully integrated, multichannel campaigns across a broad range of global audiences and time zones.”
The team in the UK will be led by Pureprofile’s current Head of Performance Marketing, Catherine Jones, who joined the business in 2016.
“Expanding Pure.amplify’s business into the UK provides an exciting opportunity for our team of digital experts to provide additional value to our clients across the region. Pure.amplify provides the unique ability to create highly impactful media campaigns, based on bespoke targeting made possible by proprietary consumer research.”