Research News Live

PureSpectrum continues APAC expansion

MEDIA RELEASE: July 12 2021: Following the opening of their APAC HQ in Singapore, PureSpectrum adds veteran talent and a new Australian office to its roster. This continued investment in exceptional talent demonstrates the organization’s commitment to industry-leading quality and making researchers’ jobs easier worldwide.

The PureSpectrum Sydney office will be headed by Anthony O’Brien who assumes the role of Vice President, ANZ. A former Sales Director for Cint Australia, O’Brien brings over fifteen years of domain and customer experience that will be vital in cementing the company’s Pacific offerings.

Anthony O’Brien

James Rogers, Managing Director APAC states: “The continued success of PureSpectrum stems from our talent density and relentless pursuit of quality and delivery. Having worked closely in the past, I know Anthony to be a leader who powerfully drives growth and industry partnerships. Demonstrating the PureSpectrum ethos, he was the top choice to join our sales leadership team.”

Anthony O’Brien comments, “The Australian and New Zealand markets have been looking for a quality-focused solution to enable seamless end-to-end research. In joining PureSpectrum, I look forward to bringing innovation and client-first solutions to research and media agencies alike.”

In tandem, Daniel Soh joins PureSpectrum Asia in Singapore as Senior Account Director. Soh, with over 10 years of experience working with clients across SEA for Kantar, GfK, and Acorn, will be a strong addition to the core regional team working closely with PureSpectrum’s international and domestic lead accounts in Asia.

Daniel Soh

Website: PureSpectrum

About The Research Society 1080 Articles
The Research Society is the peak body for research, insights and analytics professionals in Australia. It has a diverse membership of individuals at all levels of experience and seniority within agencies, consultancies, client-side organisations, the non-profit and government sectors, support services as well as institutions and the academic community. As well as over 2,000 individual members, the Research Society has 125+ company and client partners, with the number continuing to grow. The Research Society research professionals and company partners commit to and are regulated by the Research Society Code of Professional Behaviour.